THE DUOVER BUTTON
The world is full of legendary language fails, moments so embarrassing they haunt you forever… but what if you could rewrite your most embarassing language moments?
In this campaign, Duolingo gives people the second chance to “duover” those moments. By bringing real language disasters to life in exaggerated, over-the-top recreations, Duolingo lets people rewrite their most cringe-worthy moments and shows how daily practice can change the outcome.
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Give people a second chance to rewrite their most embarrassing language moments with Duolingo.
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Position Duolingo as the everyday tool that helps learners avoid future language cringe through consistent, confidence-building practice.
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By owning the universal experience of embarrassing language fails, Duolingo positions itself as the brand that helps you avoid the cringe, rewrite the story, and hit replay, with confidence.
CLIENT
Duolingo (Concept)
MY ROLE
Concept ∙ Art Direction ∙ Design ∙ Copywriting
COLLABORATORS
Creative Director ∙ Liz Dempster
Concept Development ∙ Jeremy Birrell
Concept Development ∙ Hanna O’Neil
