THE DUOVER BUTTON
The world is full of legendary language fails, moments so embarrassing they haunt you forever… but what if you could rewrite your most embarassing language moments?
In this campaign, Duolingo gives people the second chance to “duover” those moments. By bringing real language disasters to life in exaggerated, over-the-top recreations, Duolingo lets people rewrite their most cringe-worthy moments and shows how daily practice can change the outcome.
Nov 2025
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Position Duolingo as the everyday tool that helps learners avoid future language cringe through consistent, confidence-building practice.
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Everyone has one story they wish they could go back and redo. A moment where the wrong word, phrase, or translation changed everything. It’s universal, human, and painfully funny in hindsight.
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Give people a second chance to rewrite their most embarrassing language moments with Duolingo.
CLIENT
Duolingo (Concept)
MY ROLE
Concept ∙ Art Direction ∙ Design ∙ Copywriting
COLLABORATORS
Creative Director ∙ Liz Dempster
Concept Development ∙ Jeremy Birrell
Concept Development ∙ Hanna O’Neil
