The Great Canadian Hat Trick
“The Great Canadian Hat Trick” transforms the everyday pit stop into a distinctly Canadian moment by celebrating the road ritual with an unmistakable hockey gesture.
Created to promote Petro-Canada’s ice and car wash services, the campaign rewards customers for purchasing fuel, ice, and a car wash in a single visit. Customers who complete the “Hat Trick” unlock a limited-edition NHL hat, 3x Petro-Points, and a chance to win NHL playoff tickets.
Feb 2026
-
Create a culturally resonant campaign that keeps Petro-Canada top of mind for Canadians.
-
Petro-Canada has long been part of the Canadian road trip ritual, providing the essentials drivers rely on before heading out on an adventure.
-
3 Goals, 1 Stop.
Petro-Canada is the reliable one-stop destination for everything Canadian drivers need, all in one place.
CLIENT
McCann∙Petro-Canada (Concept)
MY ROLE
Concept ∙ Art Direction
COLLABORATORS
Design∙ Jessie Huynh
Copywriting∙ Elijah Cumbo
The Stunt
Real World Hat Trick Celebrations
When customers around the country unknowingly score a Hat Trick, Petro-Canada surprises them with The Hat Trick celebration and unique rewards.
Experiential
3 on 3 Charity Hockey Tournament
To raise money, give back and support Canadian youth hockey, Petro-Canada would host an annual 3 on 3 hockey tournament in Canada’s Most Iconic locations.
The TV Spot
30 Second Video Broadcast
A satirical and suspenseful hockey-game play-by-play narrative, lead by an average driver, who unknowingly scores a “hat trickˮ during a routine pit stop at Petro-Canada.