Samsung x Canada Soccer Fan House
To build excitement around the FIFA World Cup 2026, Samsung partnered with Canada Soccer to create an interactive fan experience at Toronto's Harbourfront Centre Community Square.
May 2026
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Drive hands-on product engagement by showcasing Samsung's latest innovations through football-inspired demos that are fun, memorable, and shareable.
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The match is only part of the experience, the moments around it are what make someone a fan.
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Samsung is build for the game, from the living room to the stadium, Samsung redefines how fans experience the beautiful game.
CLIENT
Samsung ∙ Mosaic Sales Solutions
MY ROLE
Concept ∙ Art Direction
COLLABORATORS
Creative Director ∙ Anthony Hachez
Copywriter ∙ Sarah Sheppard
Built for The Game
The pop-up activation showcased Samsung's latest technology through hands-on product demos, soccer-inspired challenges, and exclusive giveaways that brought fans closer to the game.
