bENIGOI IZAKAYA
Benigoi Izakaya is a Japanese restaurant that reimagines the traditional late-night dining experience. Named after the red koi fish symbolizing strength, perseverance, and elegance, Benigoi blends cultural symbolism with modern style and grace.
Benigoi Izakaya is a premium take on the old school izakaya. It mixes tradition with the modern dining experience. Infused with Japanese culture and tradition, the menu features high-quality Japanese small plates such as; yakitori, tempura karaage, gyoza, sushi, & sashimi, premium sake, Japanese whisky, beer, and craft cocktails.
BRAND CREATION
Benigoi Izakaya (Concept)
MY ROLE
Concept ∙ Branding ∙ Art Direction ∙ Strategy ∙ Design ∙ Copywriting
LOGO DESIGN
THE RED KOI FISH - QUADRADIUS LOGO
Koi fish come in a variety of vibrant colours and patterns, each carrying its own name and meaning. Among the many koi varieties, The Benigoi variety is renown for its solid, deep red colour, symbolizing love, passion, and strength.
The Japanese term "Benigoi" translates to "Red Koi" in english
CONCEPT SKETCHES
