PERCEPTION
Perception explores how design changes with perspective. Built around the idea that a single design can have multiple interpretations, the brand uses optical illusions, negative space, and abstract geometry to create skateboard decks that challenges skaters to look twice and see things differently.
Perception turns skate decks into moving visual puzzles, reflecting the curiosity, individuality, and edge of a new generation that sees skateboarding as both self-expression and art.
BRAND CREATION
Perception (Concept)
MY ROLE
Concept ∙ Branding ∙ Art Direction ∙ Strategy ∙ Design ∙ Copywriting
LOGO DESIGN
THE IMPOSSIBLE CIRCLE + “MOBIUS EYE” ILLUSION
SKATEBOARD DESIGNS
CONCEPT SKETCHES