ENRICH YOUR LIFE
This campaign reframes senior living by positioning Amica as a place where wellness lives. Anchored by the tagline “Enrich Your Life,” the message aims to empower and encourage seniors to to live fully, comfortably, and on their own terms.
Through gracious and respectful storytelling, the campaign builds awareness and positive consideration among adult children and seniors alike, positioning Amica as a premium residence that understands what truly matters, and inspiring audiences to see senior living not as a compromise, but as a better way of living.
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Amica empowers seniors to enrich their lives through independent, personalized living, redefining senior residences as places where wellness lives and possibility thrives.
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Build awareness and positive consideration for Amica by shifting perceptions of senior living and positioning it as a premium, empowering lifestyle that supports independence, wellness, and living on one’s own terms.
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Many seniors and their families still associate senior living with loss of independence. By showcasing Amica as a place where wellness lives and autonomy is preserved, the brand can redefine senior residences as an enriching lifestyle choice.
CLIENT
Amica Senior Lifestyles (Concept)
MY ROLE
Concept ∙ Art Direction ∙ Strategy ∙ Design ∙ Copywriting
COLLABORATORS
Creative Director ∙ Steven Bochenek
Out Of Home
Social
Storyboard
