Oct 2025
AI REDESIGN
This campaign playfully redefines garbage day by turning Glad’s heavy duty strength into a smarter, more sustainable waste solution. It highlights how Glad bags hold more, waste less, and make managing garbage day effortless (and sometimes even optional).
Using a series of well crafted prompts AI was used throughout this entire campaign to generate images, scripts, dialogue, and music, while creative direction and hands-on editing shaped the final executions.
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Use AI to create a new ad for Glad’s heavy duty garbage bags, catering the concept to millennials.
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Eco-conscious Millennials want household products that reflect their values without sacrificing performance or convenience.
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Glad’s durability and strength means fewer bags wasted, in support of a cleaner lifestyle.
CLIENT
Glad(Concept)
MY ROLE
Concept ∙ Art Direction ∙ A/V Design ∙ Copywriting
COLLABORATORS
Creative Director ∙ Sylvie Pusztaszeri
Concept Development & Copywriting ∙ Jeremy Birrell
AI Radio Spot
Created as an extension of the TV commercial storyboard, this 30-second radio spot brings Glad’s durability-led sustainability message to life through sound.
The spot reframes garbage day as a smarter, low-effort routine, showing how Glad Heavy Duty Garbage Bags hold more, save money and waste less.