GLAD AI REDESIGN
This campaign playfully redefines garbage day by turning Glad’s heavy duty strength into a smarter, more sustainable waste solution. It highlights how Glad bags hold more, waste less, and make managing garbage day effortless (and sometimes even optional).
Using a series of well crafted prompts AI was used throughout this entire campaign to generate images, scripts, dialogue, and music, while creative direction and hands-on editing shaped the final executions.
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Glad’s durability and strength means fewer bags wasted, in support of a cleaner lifestyle.
By emphasizing durability and the sustainable impact, Glad is repositioned as the smart, responsible choice for Millennials who want to manage household waste efficiently while staying true to their values.
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Use AI to create a new ad for Glad’s heavy duty garbage bags, catering the concept to millennials.
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Eco-conscious Millennials want household products that reflect their values without sacrificing performance or convenience. By positioning Glad Heavy Duty Garbage Bags as a durable, reliable solution that reduces waste through fewer bag changes, Glad can deliver real value, saving time, money, and materials, all while supporting a more responsible way of living.
CLIENT
Glad(Concept)
MY ROLE
Concept ∙ Art Direction ∙ A/V Design ∙ Copywriting
COLLABORATORS
Creative Director ∙ Sylvie Pusztaszeri
Concept Development & Copywriting ∙ Jeremy Birrell
SO TOUGH YOUR NEIGHBORS WILL THINK YOU SKIPPED A WEEK.
AI STORYBOARD
AI Radio Spot
Created as an extension of the TV commercial storyboard, this 30-second radio spot brings Glad’s durability-led sustainability message to life through sound.
The spot reframes garbage day as a smarter, low-effort routine, showing how Glad Heavy Duty Garbage Bags hold more, save money and waste less.