FIND YOUR SOL
“Find Your Sol” campaign invites Canadian snowbirds and retirees to rethink their winter escape by discovering Portugal as a calmer, more cultured alternative to conventional overcrowded sun destinations.
With sunshine, quiet beaches, and a slower pace of life, Portugal offers a premium winter experience that replaces stress with comfort, culture, authenticity, and ease, proving that warmth doesn’t have to come with chaos.
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Positioning Portugal as the sun-soaked escape where relaxation, culture, and slow living take priority.
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Encourage snowbirds and retirees to consider Portugal as their preferred winter destination by highlighting its calm, premium, and culturally rich experience.
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As winter travel habits shift, retirees are increasingly seeking destinations that offer more than warm weather, places that provide emotional relief, safety, cultural depth, and a sense of ease.
Portugal is uniquely positioned to meet this need, standing apart from traditional sun destinations by offering a calmer, more balanced winter escape.
CLIENT
Visit Portugal (Concept)
MY ROLE
Concept ∙ Art Direction ∙ Strategy ∙ Design ∙ Copywriting
COLLABORATORS
Creative Director ∙ Steven Bochenek
