June 2025
aGAINST THE GRAIN
Against The Grain is a plant-powered cereal designed for those who refuse to settle for the ordinary and dare to be different. Crafted with pure, natural ingredients, it fuels your mornings with purpose and empowers you to make informed, confident, and healthy food choices.
IT’S NOT JUST BREAKFAST, IT’S A STATEMENT.
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In an oversaturated market of generic, sugar-filled breakfast cereals, the need for something different, something healthier and something bold has become undeniable.
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Consumers are craving a meaningful, plant-based alternative that aligns with their values and fuels their day with purpose.
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Against the grain was born to meet the growing demand for healthy, plant-based cereal that defies the conventional norms.
BRAND CREATION
Against The Grain (Concept)
MY ROLE
Concept ∙ Branding ∙ Art Direction ∙ Strategy ∙ Design ∙ Copywriting
LOGO DESIGN
MINIMALIST BY DESIGN, RADICAL BY NATURE.
CONCEPT SKETCHES
