Sunlife Brand Modernization Launch 2026
To unveil Sunlife’s new brand and logo we created a grand launch week experience at 1 York in Toronto, with tiered experiences at 10 other locations across North America.
Launch week was organized around one highly recognizable device: the yellow circle logo. It becomes the reveal, the photo destination and the consistent visual anchor across participating locations.
At the heart of each experience is a wall installation that lets Sunlife associates reveal the brand’s new logo by removing a series of mini tiles.
Sep 2026
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Create a unique experience to celebrate the launch of Sunlife’s new look and feel.
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The new Sunlife logo guided our thinking by serving as an emblem of the moments we want associates to notice, explore, and participate in.
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CIRCLE MARKS THE SPOT
A recurring visual cue throughout launch week that brings the “Make Life Brighter” spirit to life by housing experiences designed around the new Sunlife logo.
CLIENT
Sunlife ∙ Mosaic Sales Solutions
MY ROLE
Concept ∙ Art Direction